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Direct
Printing & Graphics -- "Mystery Mailers"
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| The recipient received the first two postcards on Monday and Wednesday... no logo, no return address, no way of knowing who sent it. Purposefully breaking the #1 rule of good communications, adding a simple but challenging headline and interesting photo we had succeeded in getting their attention. When the third mailer arrived on Friday, the audience was very eager not only to discover who was responsible but how to answer the simple questions. | |
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