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Like
many industries, ours has a familiar saying, "You can have
it good. You can have
it fast. You can have
it cheap. Pick
two.". Being a value driven company, we decided
long ago that our clients deserve all three,
and wanted to tell potential clients just that.
So
we sent three postcards as a blind mailing (just) as you see them
with only the recipients address on the back) to help build intrigue
(or just puzzle the heck out of people). They were received on a
Monday, Wednesday and Friday, with a letter of introduction being
received the following Monday and a phone call to follow-up on Wednesday..
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