Like many industries, ours has a familiar saying, "You can have it good. You can have it fast. You can have it cheap. Pick two."
Being a value driven company, we decided long ago that our clients deserve all three, and wanted to tell potential clients just that. So we sent three postcards as a blind mailing just as you see them with only the recipients address on the back to help build intrigue. They were received on a Monday, Wednesday and Friday, with a letter of introduction being received the following Monday and a phone call to follow-up on Wednesday.