This project shows how we take Corporate Identity beyond the logo. RuleStream develops software for manufacturing companies, providing great efficiencies in the redesign and production their products based on the manufacturing rules for that product. When we created their "look and feel" we based the design on the concept that a water molecule is the same regardless of its form—rain, snow, steam, ice, ocean—just as their customers products can be redesigned based on their software. This concept has become a core piece of the way they introduce their products to new customers.